For the past five years, I've partnered with Omnilux LED to create high-performing creative across product launches, holiday campaigns, and evergreen marketing initiatives. Working closely with their team, I've art-directed, photographed, edited, and animated content spanning both their skincare devices and beauty product lines.
Several of these campaigns exceeded performance expectations, contributing to global product sellouts and helping drive sustained demand for Omnilux's flagship products. The work below highlights a selection of our collaborations and the creative strategies behind their success.
Holiday is a crucial time to connect with consumers for Omnilux LED, so they were in need of engaging content that could be used across all digital platforms for their holiday marketing campaigns. They tasked me with creating fun, engaging images and videos that could stand out and perform well in the noisy visual space of Facebook, Instagram & Pinterest.
During the 2021 holiday campaign, the content performed so well that Omnilux sold out of products globally.
