ABOUT

Hi! I’m Bethany Birnie! The roles I have range from Creative Director, Commercial Photographer, Stylist, Retoucher, Graphic Designer, Product Designer, to Fine Artist and Taxidermist. People often call me a unicorn because I am experienced in so many disciplines.

Life has tumbled me around and left me with great experiences. I went to the U of MN where I received my Fine Arts & Strategic Communications BAs. While serving 8 years in the Army National Guard I was sent on a memorable, 2-year deployment to Iraq where as a sergeant I was manning a 240B machine gun on logistical convoys to Baghdad. While deployed I served with and later married the love of my life.

I continued my education at Miami Ad School which fine-tuned me as an art director and taught me how to develop big ideas (I later returned to Miami Ad School as a teacher). I had the opportunity in Amsterdam to intern with agencies One Big Agency and Wieden+Kennedy. Returning to Minneapolis I took positions at ad agencies JWT, Digitaria, and Space150 where I had the pleasure to work on clients like 3M, Cambria, US Bank, Pixi Beauty, Scotchbrite, Nestle Tollhouse, KIA, US Bank, and Coca-cola to name a few.

I went full-time freelance to work with advertising agencies like Carmichael Lynch, BBDO, BI Worldwide, Razr, and Folklore as well as directly with clients like Aveda, MPR, Land O’ Lakes, Thymes, OmniLux LED, and LiUNA Laborers Union to name a few. Some highlights have been:

• Winning a long-term contract with Lancôme to exclusively design their bi-annual product launch books along with many other Lancôme projects through my partnership with BI Worldwide.

• Concepting, producing, and photographing work for Capri Blue and Thymes during our almost 10-year partnership.

• Working with Razr to design websites, brochures, digital assets, emails, and social content for Medtronic for over 6+ years.

• Creative directing and producing content for Aveda’s global digital channels while working as one of their lead marketing creative partners.

• Photographing New York Fashion Week shows (2018, 2019) as Aveda’s lead photographer for artists such as (Phillip Lim, Tibi, Libertine, Chiara Boni, YaJun)

• Product design, and illustration for international Aveda campaigns.

• Interior photography work being featured in HGTV Magazine, MSP Home & Design with interior designer Erinn Farrell Design.

• Creating content for General Mills, Minnesota Public Radio, LinkedIn, Minnesota Vikings, U.S. State Department, Land O’Lakes, Redwing Shoes, Mississippi Park Connection, and ROKKR to name a few.

• Multi-year contracts with LiUNA Laborers Union, the City of Bloomington, and H+U Construction to document construction projects.

• Working as a many-year contributor for Stocksy Images United.

Email me at the form above for collaborations, independent projects, and availability.