In 2025, Lancôme was seeking a new creative team to lead the design of its biannual global product launch magazines. Distributed to retailers across North America and beyond, these publications play a key role in building excitement around new product launches while providing essential product education and brand storytelling.

BI Worldwide invited me to lead the creative design pitch for this highly competitive opportunity. Collaborating with a talented copywriter, I developed a creative approach that successfully won the nationwide account.

Since Spring 2025, we have partnered with Lancôme to produce each issue, creating dynamic editorial layouts that engage retail audiences, showcase new product innovations, and communicate key messaging—all while remaining true to Lancôme's evolving brand standards and visual identity.